Tips For Online Business and Business Administration for Beginners with Fotabe Elmine
Business is an exciting and rewarding career to dive into. It can also be a difficult one if you are just getting started. The key to success in any business is hard work and dedication, knowing what you need to do, and taking the first step towards realizing your dreams.
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If you are interested in starting a small business online in 2023 going forward, then this interview may be just the right one for you.
Let me warn you, though, that you are going to need some understanding of business mindset, skillsets, and toolsets to succeed in your business adventure.
These and many more are what we will be learning in today’s episode of Obehi podcast. Our guest is Fotabe Elmine, the Doctor of Business Administration at Eurasian Management and Administration School and the founder of Fotabe University of Cameroon. She will be joining us online from Douala, Cameroon.
Some Key Points In This Episode
- The role of mentality Online Business in 2022,
- How to apply business knowledge in an online environment,
- The skillsets to succeed in today’s online businesses.
The Full Interview With Fotabe Elmine
7 effective Online Business Tips for Beginners
- Establish a Strong Online Presence: This includes having a professional website and active social media accounts.
- Define Your Target Audience: Identifying who your target market is and what their needs and interests are will help you tailor your products/services to them.
- Diversify Your Income Streams: Consider offering multiple products/services and utilizing different revenue models such as subscriptions, affiliate marketing, and e-commerce.
- Streamline Your Operations: Implement efficient systems and tools for managing tasks, tracking progress, and communicating with clients.
- Network and Collaborate: Building relationships with other businesses and influencers in your industry can lead to referral business and new opportunities.
- Invest in Marketing: Develop a comprehensive marketing strategy that includes tactics such as SEO, email marketing, and advertising.
- Continuously Learn and Adapt: Stay informed about industry trends, new technologies, and best practices. Be willing to make changes and pivot as needed to stay ahead in the competitive online market.
About The Guest: Fotabe Elmine
Fotabe Elmine left Cameroon for Switzerland in pursuit of her dream to become a journalist. While in Geneva, she realized that it takes more than just passion, to achieve one’s dreams. She left Switzerland for Italy where she discovered the value of a business. This is where her journey as a Social Entrepreneur started.
Five years later, and backed by an Associate Degree in Business Administration and a Master’s degree in Human Resource Management, Elmine returned to Cameroon and founded Job Shop, a Human Resources consulting firm in Buea.
Two years later, Job Shop had diversified and created a Polytechnic and at 29 years of age, Elmine became the youngest Rector of a Polytechnic in Cameroon.
Elmine believes that young people and women with the right training are the future of the African continent. In 2014, she founded Fotabe University College, which later became Fotabe University of Cameroon (FUNIC). Her vision for the University was to create a community university that provides the best quality education to young Africans at almost no cost.
Through the University, Elmine has provided free education to hundreds of young people across Cameroon. Through her innovative programs and study models, she has been able to attract young people to Agricultural Entrepreneurship and Business leadership.
One can find food and beverage products produced by students of FUNIC on many shelves across the country. This program enables underprivileged students to earn money and take care of basic needs while they study.
Her annual Entrepreneurial Leadership forum organized every year has provided career orientation and coaching to over 500 High School students.
Her innovative Founder’s Banknote challenge has seen many businesses spring up from a single banknote of 10,000FCFA. In 2015, she founded an association called “Association for the Promotion of Decent Work for Women and Girls (ASSPRODEC).”
Since its creation, ASSPRODEC has offered more than four hundred Scholarships to young girls, who were not given the opportunity of acquiring education because of their gender.
Many of these girls had resorted to prostitution and early marriages. ASSPRODEC has also provided Small Start-up capital to over 40 unemployed women, to help them start small Businesses. ASSPRODEC also runs a campaign to educate women against illegal emigration.
Through this campaign – ‘Take back your dignity” – ASSPRODEC has organized dozens of training programs to educate women and girls about the horrors of domestic work in some countries, and also to educate them about their rights as women, mothers, daughters, young girls, in a bid to fight discrimination against them.
Elmine is also the founder of Makeit.cm, an online learning platform that facilitates learning for Cameroonians at all levels.
Elmine holds a Masters’ Degree in Human Resources Management, an MBA in International Business, and a Master’s degree in Marketing and Communication. She’s currently studying for a Doctorate of Business Administration in Strategic Management.
You can connect Fotabe Elmine at Fotabe University Of Cameroon’s website
Learn More About Obehi Podcast
Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to Africa and the African diaspora. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.
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