Frances Ezepue Talks About Her Content Writing Business

Do you want to learn about content writing for your business? Then you are in the right place. A good content writing skill is a must for businesses that want to succeed in today’s digital world.

 Want to learn about Content Creation Strategy? Then, join AClasses Content Academy.

Creating compelling and engaging content helps build trust with potential customers, keep them engaged on your website, and turn them into paying customers.

Studies show that about 87% of marketers now use content to lead their prospects through their buyer journey. They do this by pointing out different helpful aspects at different stages of the journey.

What are the opportunities in content writing business?

There are many opportunities in the content writing business, including the following example:

1. Website content creation: Many businesses need website content, including product descriptions, blog posts, and landing pages.
2. SEO content writing: Companies need SEO-friendly content to improve their search engine rankings and drive more traffic to their website.
3. Social media content: Businesses need content for their social media platforms, such as Facebook, Instagram, and Twitter.
4. E-commerce product descriptions: Online stores require product descriptions that are both informative and persuasive.
5. Email marketing: Companies need compelling content for their email marketing campaigns.
6. Copywriting: Copywriting is the art of creating persuasive text to promote a product or service.
7. Technical Writing: Technical writing is a type of writing that is used to convey technical information to a technical audience.
8. Ghostwriting: Ghostwriting is the act of writing a book, article, or other work, and allowing another person to put their name on it.
9. Content marketing: Content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and engage a specific audience, with the goal of driving profitable customer action.
10. Video Script Writing: Scriptwriting for video content is in high demand with the increasing popularity of video marketing.

These are just a few examples of the opportunities available in the content writing business. With the rise of digital media and the internet, the demand for high-quality content continues to grow.

Learn more from our previous article: Easily Monetize Your Blog Website.

Now is the right time to learn about content writing and this is what we are going to be talking about in today’s episode of Obehi podcast.

Joining us from Nigeria is Frances Ezepue who is extremely passionate about content writing. In this podcast interview, she is going to be helping us understand how she approaches her content writing business.

Some Key Points In This Episode

• How to start with content writing,
• The basics of content writing,
• And the role of SEO in content writing.

The Full Interview With Frances Ezepue

Top of Form

How to better leverage your Content Writing Business

There are several ways to better leverage your content writing business, including:

1. Specialize in a specific niche: By specializing in a specific niche, such as technology or travel, you can become an expert in that field and attract clients who are looking for content in that area.
2. Network and market yourself: Networking with other professionals in your industry and marketing yourself through social media, your website, and freelance job platforms can help you find new clients and increase your visibility.
3. Diversify your services: Offer a variety of services such as blog writing, copywriting, technical writing, and video script writing to increase the range of clients you can attract.
4. Build a strong portfolio: Create a portfolio of your best work to showcase your writing skills and demonstrate your expertise to potential clients.
5. Create a professional website: Having a professional website can help establish your credibility and make it easy for potential clients to find and contact you.
6. Offer package deals: Package deals can be an effective way to attract clients, especially small businesses that may not need a full-time writer.
7. Develop a strong pricing strategy: Be aware of the market rates and ensure that your pricing strategy is competitive and profitable.
8. Build a positive reputation: By providing excellent service, meeting deadlines, and producing high-quality content, you can build a positive reputation and attract repeat clients.
9. Stay up-to-date with industry trends and best practices: Keep learning and updating your skills in order to stay relevant in the industry.
10. Collaborate with other writers and professionals: Collaborating with other writers and professionals can help you to expand your business and improve your work.

By implementing these strategies, you can better leverage your content writing business and increase your chances of success.

About The Guest: Frances Ezepue

Frances Ezepue is a Business Connector, Content Writer, and a Lawyer. She was born in Lagos, Nigeria, though she schooled and was raised in the Eastern part of the country.

Miss Ezepue emerged excellently in academics, leadership, and business, as she has tutored students in various disciplines.

As a Content Writer, her mission is to help various brands in their visibility by delivering quality content that would make them rank and convert effectively on SERPs (Search Engine Result Pages).

You can reach Frances Ezepue on her business website – wendysconnect.com

Learn More About Obehi Podcast

Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to Africa and the African diaspora. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.

Join AClasses Content Academy if you want to learn more about Content Creation Strategy and how to leverage content for your Business.