Nathi Gule Talks About Marketing And Business Mentorship

If you are in any form of business, learning how to market your offers is fundamental for your success. There are many wrong ways and a few simple right ways to do it. Are you ready to learn from those who have done it before? Are you willing to learn from the mistakes and experiences of others? Then stick around and learn.

 Want to learn about Content Creation Strategy? Then, join AClasses Content Academy.

The Key Questions In This Episode

• What really is the meaning of marketing?
• How do you set up a good marketing strategy for a business?
• What are the key factors to consider in market research?

These and more are what we are going to be talking about today in Obehi Podcast.

Want to learn more about marketing and content research, check out our previous article on the topic: How To Research Your Content Creation.

What are the importance of marketing for your business?

Marketing is an essential aspect of any business and there are several key importance of marketing for your business, including:

1. Building brand awareness: Marketing helps to create and maintain a positive image for your business, which can increase customer loyalty and attract new customers.
2. Generating leads and sales: By effectively reaching and engaging with potential customers, marketing can help generate leads and sales for your business.
3. Understanding customer needs: Marketing research and analysis can help you understand your customers’ needs and preferences, which can inform product development and improve customer satisfaction.
4. Staying competitive: Marketing can help you stay ahead of the competition by identifying trends and opportunities in the market and differentiating your products and services.
5. Building relationships: Marketing can help you build relationships with customers and other stakeholders, such as suppliers and partners, by providing valuable content and fostering engagement.
6. Measuring success: Marketing campaigns can be tracked and measured through tools like Google Analytics, this can help you understand how effective your marketing efforts are and adjust your strategy accordingly.
7. Cost-effective: Marketing can be cost-effective, especially when done through digital channels, it can help reach a wider audience at a relatively low cost.

The full Interview with Nathi Gule

7 ways to develop your marketing strategy

1. Define your target audience: Clearly identifying who your target customers are will help you tailor your marketing efforts to reach and engage with them more effectively.
2. Conduct market research: Conducting market research will help you understand the needs, preferences, and behaviors of your target audience, as well as identify trends and opportunities in the market.
3. Set clear goals and objectives: Setting clear, measurable goals and objectives for your marketing efforts will help you track progress and measure success.
4. Develop a unique value proposition: Identify what sets your business apart from the competition and use this to develop a unique value proposition that you can use in all of your marketing efforts.
5. Create a content marketing plan: Develop a content marketing plan that includes a mix of different types of content, such as blog posts, videos, infographics, and social media updates, to engage and educate your target audience.
6. Use a variety of marketing channels: Use a mix of different marketing channels to reach your target audiences, such as social media, email marketing, search engine optimization, and traditional marketing methods.
7. Continuously track, measure, and optimize: Continuously track the performance of your marketing efforts, measure the results, and use this information to optimize and improve your marketing strategy. This can be done through tools such as Google Analytics, A/B testing and surveys.

About The Guest – Nathi Gule

Nathi Gule is a Marketing, Media, and Research Consultant who is also a registered management consultant. His marketing and journalism career spans a total of 22 years, including broadcasting – television and radio, and print.

He holds a Diploma with Distinction in Journalism and News Writing attained, from the London School of Journalism.

He also completed courses in Communicating Research for Media, Defamation Laws for Media, Seven Habits of Highly Effective People, and Marketing from the Gordon Institute of Business Science in South Africa.

Nathi is currently an Entrepreneurship World Cup Accredited Business Mentor and a Fellow of the United Nations Department of Public Information.

He has a rich understanding of the marketing and media landscape in the Kingdom of Eswatini and internationally and he is often used as a media analyst by the national radio, Eswatini TV, and Eswatini Newspaper which he is a weekly columnist for the past four years.

Nathi is also a business mentor for young people. This is actually where his strength lies – helping young people to develop a business plan from scratch. Some of the projects he has mentored have won awards in Eswatini.

He is also the author of a book called the Pocketbook of Positivity which is all about creating the habit of positive thinking, especially in the times of Covid-19.

You can each Nathi Gule via email at [email protected]

Learn More About The Podcast

Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to Africa and the African diaspora. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.

Join AClasses Content Academy if you want to learn more about Content Creation Strategy and how to leverage content for your Business.