Beyond the Coop: Turning Poultry Production into a Scalable Marketing Asset with Nhema Nhema
Can a local farm become a global brand? In the heart of Zimbabwe, Nomore Nhema has already answered that question with a resounding “yes.” As the founder and director of Nhema Chickens, Nomore has transitioned from an ordinary employee with a curiosity for farming into a pioneer of the indigenous poultry sector. By combining ancestral farming wisdom with modern digital strategy, he has built an enterprise that serves not only his local community but a vast network of investors and customers across the African Diaspora.
Learn How to Leverage Your Story through our Story To Asset Framework.
Nomore’s journey is a great example of a Legacy Building. He didn’t just want to raise birds; he wanted to commercialize the “road runner”, the hardy, organic, indigenous chickens of Zimbabwe, and bring them to the world’s dinner table.
Today, Nhema Chickens manages over 23 distinct breeds and operates a robust franchise model that connects farmers in Zimbabwe to backers in the United Kingdom, Australia, Canada, and beyond.
See the full podcast interview with Nomore Nhema
His story is a living example of moving from “Roots to Relevance,” proving that our cultural heritage is our greatest competitive advantage in the global marketplace.
The Genesis of a Sovereign Farmer: From Passion to Profession
Nomore Nhema did not begin his career in a lab or a corporate agricultural firm. He started with a single observation and a spark of passion. While working an ordinary job, he noticed a colleague breeding Boschveld chickens. Driven by curiosity, he bought 43 chicks and sent them to his mother in Masvingo.
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“I saw a colleague who was just doing the Boschveld breed. I asked him to breed some chicks for me and I bought 43 chicks and I put them in our area in Masvingo. That’s when I got my mother to rear the chickens.”
This was the moment of Mission Clarification. Despite his professional background in Human Resources, Nomore realized that the demand for healthy, organic meat was a gap he was uniquely positioned to fill.
He leaned into his “Generational Anchore“, the agricultural wisdom passed down from his mother, a Master Farmer, and coupled it with a modern business mindset.
When his first hatch only yielded a 35% success rate, he didn’t retreat. He adjusted. His next hatch reached 75%, and a business was born. “Breeding requires patience,” Nomore notes. “I’m one person who is very patient. I’m looking toward the future.”
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By 2017, he had officially formed Nhema Chickens, aiming to provide “health, taste, and organic chickens” to a market saturated with mass-produced, fatty alternatives.
Strategic Marketing: The Engine of Growth
For many entrepreneurs, marketing is a secondary task. For Nomore, marketing is the heartbeat of the operation. He rejects “Hope Marketing”, the act of producing a product, and simply hoping a buyer appears.
Instead, he has built a Client Acquisition Machine by treating social media as his primary storefront.
1. Authenticity as a Signature Asset
Nomore manages his own digital presence, reaching over 27,000 followers on Facebook and participating in over 200 WhatsApp groups. His secret is simple: Sovereign Content.
“I live on social media. Every day I post three posts and I post the real breeds. I don’t do internet pictures; I post original breeds which Nhema Chickens does. No one can give an excuse to say there is no market.”
By refusing to use stock photography and showing the gritty, real-life results of his breeding, he builds a level of trust that “Digital Factory” marketing cannot replicate. His followers see the birds, the feed, and the results, turning his expertise into a verifiable Signature Asset.
2. Education-Based Marketing
Nomore doesn’t just sell chicks; he sells success. He understands that a customer who knows how to keep their birds alive is a repeat customer. He creates content that addresses:
- Disease Management: Using videos to demonstrate how to administer vaccines for Newcastle or Gumboro (IBD).
- Breed Specificity: Explaining the 23 different breeds in his stock, from the Black Australorp (originally from Australia) to the Kuroiler and Koekoek.
- Profitability Analysis: Sharing the “why” behind the “what,” such as the higher value of fertilized eggs over table eggs.
The Story to Asset Framework™: Scaling Through Connection
Nomore’s business model is a textbook application of the Story to Asset Framework. He has moved from being a solitary farmer to an architect of a collective growth system.
Phase 1: Mission Clarification (Solving Narrative Fragmentation)
Nomore identified the “Golden Thread” of his business: Organic Health. He realized that modern consumers are increasingly health-conscious.
“People are health-conscious. At a time when people used to eat chickens with too much fat, indigenous chickens are lean, they are tasty, they are healthy. I’m proud to be introducing the organic chicken in the marketing all over the world.”
Phase 2: Message Crafting (Turning Expertise into Property)
He transformed his years of research into repeatable training modules. Every Saturday, he trains new farmers on the “Chick to Chicken” journey.
“We train from brooding up to point of lay. We do one-on-one consultants… we want to ensure that the farmer is properly trained so they have adequate resources in terms of knowledge, skills, and abilities.”
Phase 3: Message Activation (The Client Acquisition Machine)
Nomore has created a “Contract Farming” arrangement that specifically targets the African Diaspora. He recognizes that many in the diaspora want to invest back home but fear the risks of mismanagement.
By providing the pure bloodline chicks, the feed, and the vaccines, and then guaranteeing the buy-back of the mature birds or fertilized eggs, he has created a safe, sovereign investment vehicle. “We have the market for you,” he tells them. “The farmer… just needs to take care of the production.”
The Billion-Dollar Poultry Economy
Nomore emphasizes that the poultry sector is far more than just meat and eggs; it is a Billion Dollar Industry with numerous secondary assets.
| Asset Type | Description | Market Value |
| Meat & Eggs | Lean, organic “Road Runners” and fertilized eggs. | High demand in supermarkets and NGOs. |
| Manure | High-nitrogen fertilizer for vegetables and maize. | Essential for organic crop farming. |
| Hatchery Waste | Unfertile eggs used in high-protein dog breeding feed. | Popular among specialized breeders. |
| Feathers | Used for high-end pillows and textile stuffing. | Emerging market for sustainable home goods. |
“It makes me feel good to see even road runners in supermarkets right now in Zimbabwe. I’ve managed to impact the market; I’ve managed to come up with a product which the market wants.”
Cultural Archeology: The “Road Runner” Legacy
Nomore’s success is rooted in Ubuntu—the belief that “I am because we are.” He doesn’t keep his secrets to himself; he shares them to strengthen the collective African economy.
He calls his birds “Indigenous” not just because of their origin, but because of their ability to thrive in the African climate with minimal chemical intervention.
“Indigenous in our local language, we call them ‘Musha.’ These are chickens which are able to free-range… to have natural pasture without having to give GMO feeds. They are healthy, they are lean, they are tasty.”
By focusing on breeds like the Black Australorp, which was common in Zimbabwe in the 1970s but had nearly vanished, he is performing Cultural Archeology, bringing back a “Generational Anchor” that allows modern farmers to withstand the economic storms of fluctuating feed prices and industrial competition.
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The Master’s Workshop: Advice for the Diaspora Architect
For the professional in the diaspora looking to replicate this success, Nomore offers three non-negotiable pillars:
- Proper Brooding (The Foundation): The first two weeks of a chick’s life are the most critical. If you miss this stage, the growth rate is permanently hampered. In business, this is your Mission Clarification phase.
- Vaccination Over Antibiotics: “Prevention is better than cure. A vaccine is cheaper than antibiotics.” This is the business equivalent of Self-mastery—building a system that is resistant to crisis before the crisis hits.
- Strict Biosecurity: Nomore warns against allowing “visitors” to poultry sites, as they often carry disease from other farms. In your professional life, this means protecting your Sovereign Learning environment from distractions and unverified advice.
The Bridge: From Consumer to Architect
Nomore Nhema’s story is one of over 1,000 interviews featured on The Obehi Podcast and part of the deep repository of over 2,000 articles at AClasses Academy. His journey from an HR professional to a poultry pioneer proves that your current job is not your final destination; it is the laboratory where you fund your legacy.
“My final advice would be… there is serious money in poultry. Start now. There’s a market… indigenous chickens are impacting the world. Join us, be our partner in ensuring that we feed the nations.”
At AClasses, we help you excavate your “Institutional Wisdom” just as Nomore excavated the potential of the road runner. We move you from “Narrative Fragmentation”, where your skills are scattered to a “Signature Asset,” where your story becomes your most valuable piece of Intellectual Property.
Conclusion & Your Next Step
Nomore Nhema is no longer just a farmer; he is an Architect of a new, sovereign African economy. He has turned a 6-month growth cycle into a lifelong legacy. He has proven that when you Own Your Story, the world becomes your market.
Are you ready to stop trading your time for a paycheck and start building a Generational Anchor? The transition from being a Consumer of information to an Architect of a brand requires a strategic shift. Don’t let your “Institutional Wisdom” go to waste.
Book your free 15-minute Legacy Strategy Call today to design the asset that will tell your story and position you as the ultimate authority in your industry. Book Your Free 15-Min Legacy Call Now
