Shina Ahmad Talk About Her Storytelling Experience In Video Production And Marketing
Video marketing is a powerful form of content that enables you to build trust, create credibility and establish your expertise by demonstrating what you do best. Videos are a great way to be seen and heard, adding an additional dimension of engagement and connection. They provide the ultimate bridge between your business and your audience by making you more accessible, relatable, and present.
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Generally, video marketing is a strategy used by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audiences engaged by creating unique and eye-catching content that’s easy enough for people to understand.
There is no doubt that video marketing can be a cost-effective and time-saving strategy for marketing a business. Done correctly, it can be a powerful form of communication.
However, video marketing does require some strategy and planning as well as equipment and editing software to produce professional video content.
In this episode of Obehi Podcast, Shina Ahmad, a professional storyteller who helps her clients to master their craft will talk about her storytelling experience in video production and marketing.
Some Key Points In This Episode
- The role of Storytelling in marketing,
- What is winning Screenwriting?
- How can you make money from Storytelling.
The Full Interview With Shina Ahmad
How to use storytelling video production and marketing
- Product Demos: Create product demos that show your product in action and highlight its benefits to the customer.
- Customer Testimonials: Share real-life customer stories to demonstrate the impact of your product and build trust with potential customers.
- Behind-the-Scenes Content: Give customers a behind-the-scenes look at your company, its people, and its culture to build brand awareness and loyalty.
- Animated Explainers: Use animation and illustrations to simplify complex topics and help educate your audience.
- Event Coverage: Create engaging video content from company events, trade shows, and product launches to give customers a glimpse into your brand.
- Influencer Collaborations: Partner with influencers to reach new audiences and promote your products in an authentic and engaging way.
- Branded Entertainment: Create entertaining video content that showcases your brand in a positive light, building awareness and emotional connection with your target audience.
About The Guest: Shina Ahmad
Shina Ahmad is a dynamic, enthusiastic, and self-motivated professional with over two decades of experience in story development, teaching, writing, and marketing environments.
A passionate creative producer, lecturer, and screenwriter with a deep love for story, Shina is a Canadian national who lived overseas for 21 years, having had the privilege of focusing on story development, story consulting, and teaching in the United Arab Emirates, Thailand, and now in Canada.
She has extensive experience working with diverse and talented teams of writers, leading them through research, character development, world-building, and crafting the storyline in a dynamic writer’s room environment.
Using her knowledge and experience in content development, coupled with her passion for teaching story and screenwriting, Shina has been conducting tailor-made workshops and seminars for individual writers, writing teams, production companies, and television stations.
She has taught in various venues, ranging from a university classroom in Dubai, to an amphitheatre in Abu Dhabi, to a writer’s retreat in Koh Samui. At present, she is adapting some of her courses to be taught online.
Her journey as a lecturer began in 2012 at SAE Institute in Dubai, where she taught Screenwriting & Adaptation to film students enrolled in the Bachelor of Film Production program. During this time, she also ran a series of scriptwriting masterclasses for the animation students enrolled at the Cartoon Network Animation Academy in Abu Dhabi.
Her short play A Day at the Beach, directed by Julia Szik, received outstanding reviews at Short & Sweet Festival Dubai 2015. At the inaugural festival in 2013, Shina’s short play Appeals Court, directed by Enzo Messina, won the People’s Choice Award. In 2012, Shina won the grand prize in the Women in Film and Television (WIFT) Short Screenwriting Competition for her short script The Yellow Suitcase.
Shina had previously risen through the ranks in corporate marketing, working for multinationals in Dubai — her last position being at Visa International. Today, she can attest to having a solid grasp of the field, built on six years of execution experience. She has managed a range of activities: from BTL print production and website development to campaign planning and sponsorship to strategic planning and budgeting.
Through her exposure to various industries, namely the Financial Services, Oil & Gas, and IT sectors, she has also gained a thorough understanding of both market-level and international business practices. This business acumen has helped her tremendously in her role as a creative producer.
Shina graduated in 1999 with an Honors B.A. in Communication Studies, having majored in film and video production, from the University of Windsor in Canada. That same summer, she moved to Toronto and joined the production company, The Film Works Ltd., full-time to work on the acclaimed feature film Love Come Down, directed by Clement Virgo, which premiered at the 2000 Toronto International Film Festival and went on to win
three Genie Awards. Her first short film, Without Papers, earned Special Jury Selection at the Telefilm Student
You can connect with Shina Ahmad on her LinkedIn page – Linkedin.com/in/shina-ahmad-story-specialist/
Learn More About Obehi Podcast
Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to Africa and the African diaspora. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.
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